What Gen Z Wants From Sustainable Snacks: Insights Into the Next Big Consumer Trend

Gen Z is reshaping the future of food—quietly, thoughtfully, and with a strong sense of responsibility. When it comes to snacking, they’re not only looking for great taste; they want snacks that reflect their values.

For many, sustainability is no longer a bonus—it’s an expectation. They want snacks made from ingredients that feel natural, not overly engineered. They look for brands that are transparent, honest, and aligned with real environmental action, not just marketing.

And they care deeply about well-being. Snacks need to feel good to eat: easy to digest, nourishing, and not overloaded with additives. This is one reason mycelium stands out—it’s simple, clean, and naturally nutrient-rich, which resonates with a generation tired of complicated labels.

But what truly sets Gen Z apart is their desire for balance. They’re not looking for perfection—they’re looking for progress. Small, genuine steps matter more than big promises.

Sustainable snacks that connect with Gen Z succeed because they feel real, accessible, and aligned with the world they want to build.